People need to be inspired to act.

That’s why we create movements.

Specifically, we help associations and non-profits make stuff that inspires their base.


We think it, say it, show it, and get it.

Newsletter

Learn Why You Should Market Your Event Like a Product Launch. Just as with a product launch, marketing your event is all about “packaging”—which is the story you’re wrapping your promotions in.

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Manifesto

People need to be inspired. Not sold. Not fed the status quo. Not assigned a number. So what inspires? Whatever that thing is for you, it inspires you because it was designed for you, on purpose.

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Audit

Our clients sometimes call the Conference Marketing Audit a “gap analysis” because we figure out what’s causing the gap between what you want your conference to be and what it actually is. 

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Movie

Watch this short, fun video to see what we do and some of our favorite work. In just 7 minutes you’ll laugh, see Gary working late into the wee hours, and hopefully picture a new way of telling your story.

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Show It

Inspiration is a mindset. A way of going about your work in the world. In the work we do, it looks like this.

Think It

We channel a different kind of thinking to help move our clients forward. Everything we do begins with an idea. Read about some of them here.

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The New Age of Purposeful Brand

We firmly believe that we are entering the Age of the Purposeful brand: where instead of squandering their attention, people save it for better stuff. Stuff they care about. Stuff [...]

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Learn Why You Should Market Your Event Like a Product Launch

Visuals you connect with don’t just create little moments: they create movements. And that’s what your event needs to be: a movement on a larger scale. Not just an event [...]

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Making Email Marketing Work for Your Conference

In the winter of 1971, a guy by the name of Ray Tomlinson did something really ordinary that would, in time, revolutionize the way we communicate: he sent the very [...]

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Say It

When you spend as much time as we do mining the world for inspiration and ideas, you wind up with a lot of things to say. That's why blogs were created. Read what's on our minds.

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Step 6 of 6: Work with the timing—6 steps to Inspiring your base to act.

Knowing when and how to make your offers is an art to itself. Registration occurs along a bell curve, peaking around the early bird deadline. Increasingly, we’re seeing higher rates [...]

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Step 5 of 6: Leverage your offers—6 steps to Inspiring your base to act.

So, what do you have to ​offer members? Literally, what is the stuff you’ve got? Remember, the first stepping stone is that your job is to change lives. You can’t [...]

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Step 4 of 6: Develop your voice—6 steps to Inspiring your base to act.

If your logo or conference brandmark is your visual signature, your voice is your verbal signature—and without it, there is no compelling reason to listen to your message, to take [...]

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