Is there a bigger, more powerful word in marketing than brand?! We believe there is not. An organization’s brand drives all marketing and communication, or at least it should. A good brand can bring an organization success, a poor brand can kill an organization. Yet, many marketers have a misunderstanding of the brand. They believe the brand is defined by the organization.
That’s not true. A brand is defined by what the audience thinks. Your brand is a person’s gut feeling about your organization, your mission and your perceived promise to them. It’s a living, evolving force that must be nurtured with extreme care.
Our Brand Audit offer will give association and nonprofit executives the tools for transforming a poorly performing brand into one with a powerful impact. We are offering our 25 years of marketing experience to help you nurture your brand into one that connects with members and inspires them into the action you want.
We will start with an information gathering phase that includes:
Review of organization’s brand: We want to see everything you share internally or externally to gain a full understanding of your brand.
Branding Guidelines
Internal Communications: Intranet, newsletters, emails, etc.
External Communications: Website, marketing materials and collateral, conference marketing materials, new member/donor communications, member/donor retention communication pieces, social media
Publications: Annual reports, newsletters, brochures
Next, we’ll get to the juicy stuff, the deliverables:
Audit Report: You’ll receive a comprehensive report reviewing how your brand is performing in every single avenue it is being used. The report will be supported with consumer data, your organization’s mission and goals.
Recommendations: You’ll also receive practical advice and tips for improving the performance of the brand. Our recommendations will touch on internal, external, print and web communications.
Your brand is the cornerstone of all communications. Are you confident it can support your organization’s mission and goals? It’s too risky to pass up an inspection. You’re not going to find a better tool for making your marketing efforts more effective. And, you’re not going to find a more comprehensive Brand Audit than this one. Oh, and you’re not going to find more qualified people to assess your brand than us.
This special offer is available for 2010. Call or email for more information.
