Marketing through Company Brochures

Oftentimes, a brochure is a company’s first introduction and first opportunity to make a strong and lasting impression. Its job is to briefly and effectively communicate the most important fundamentals about a business’ products or services. A good brochure leaves the reader with the impression that the company is both solid and reliable. A first-rate brochure is the cornerstone in building trust with prospective clients.

As an independent, non-profit, non-partisan corporation, the National Academy of Public Administration (NAPA) provides invaluable, trusted advice to leaders on issues of governance and public management. When they needed a tool to communicate the trust and confidence vital to their work and inherent to their services, NAPA enlisted the help of RCG.

RCG understands the significance of a compelling brochure and uses each opportunity to shamelessly present its client’s credentials in the most favorable light. For NAPA, RCG created a spiral graphic to exemplify many leaders working together towards a single goal. With minimal use of color, bold titles and artistic lettering, RCG created a design that captured the energy, professionalism and credibility of this all-important resource. Last year, it captured the attention of an international competition honoring excellence in communication. The design garnered an award of distinction by the Communicator Awards.