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Through our experience we've learned that if you want to do something well, you have to know something about it. We would like to share some of what we have learned with you. Our newsletter is where you’ll find marketing and visual communications topics related to retaining, communicating with and growing your organization’s membership.

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November 2008

The Conference Logo: Five Key Elements to Portray

As we all begin to reevaluate our responsibilities, budget our expenses and question our investments, you ask—how could this impact our organization’s next conference? How will the current economic situation affect the turnout of attendees? With all things considered, your organization’s next conference must achieve an energy that will still capture that hesitant crowd, and give value to your event that is worthy.

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October 2008

The Impact of Brand Enhancement

Autumn has arrived! We all know what this means—change in color, change in weather, change in lifestyle, change in fashion… Most of us are affected in some way by the trends, movement, and energy of all the summer-to-fall commotion, and every year it’s a bit of an adjustment. We’re still the same people; we just go through a little updating.

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September 2008

Recruitment Campaign

Something in the way she moves me...Something in her style that shows me...I don’t want to leave her now! The Beatles could teach us all a few things about those ¨somethings¨ we’re drawn to that keep us uniquely captivated–those somethings to which we find ourselves attracted, that wrap us up and mesmerize our senses.

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August 2008

Designing an Effective Strategic Plan

You have decided to plan a trip to a place you’ve never been. You can imagine the sights, the smells, the life, the excitement. You can envision the attractions, the thrills, the relaxation, the differences. You may have an idea of how to get there, but in order to prevent any possible anxiety, you open your map, find the best route to take, and keep the final destination in mind.

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August 2008

A 3D Path to Your Best Newsletter

It’s time for that monthly update that defines one of the largest roles between your organization and your audience. It’s time for your capabilities to make an extraordinary impression within a few captivating columns. You might develop a bit of perspiration…Maybe a little unwarranted stress. But you’ve got some great news and it’s ready to be showcased. It’s time for the Newsletter.

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