Brochure for Non-Profits

Located in Hollywood, Maryland, Pathways was the first psychiatric rehabilitation center in St. Mary´s County to provide services for individuals who desire a healthier mental, physical, and emotional well-being. Having just opened in 2000, it was vital for Rottman Creative Group (RCG) to develop a steadfast, nurturing, and quality portrayal of Pathways´services in their partnership.
     
RCG helped design a series of brochures for the clinic and their 2004 Annual Report. The brochures included a general information pamphlet about Pathways along with three others that focused more specifically on Brain Injury Recovery Services, Counseling and Psychotherapy, and Housing and Specialized Supports. Each brochure displayed an influential and powerful message on the front: "The Way to a New Future," "Your Tomorrow Begins with Us Today," "Forging Alternatives in Community Mental Health," and "Your Key to Independence."  The pamphlets were unified by a thematic green color scheme that symbolized an inviting, friendly, and fostering environment.

The design was simple—a pathway, a hope, an experience—that lead to a horizon beyond the hills. The design showed people embarking on that journey to new mental, physical, and emotional heights. Inside the brochure followed the calming colors and provided special, manageable information for the targeted youthful eye.
 

The 2004 Annual Report was also structured like the brochures. It involved the beginning of a well-nourished mind. The report introduced important figures to the center, support services, consumer profiles, and community links. It described the success of the center, and its accomplishments in changing the lives of young or low-income individuals. The design incorporated several figures of people joining hands in a link that could be interpreted as unification, happiness, understanding, and strength. Throughout the report, no figure was ever found alone, suggesting the support and help that Pathways could give their patients. The back provided the financial summary of the center in a convenient depiction. The overall effect of the report proved to be an essential, meaningful portrayal of the center´s ability to change lives for those in need.