Brand Enhancements

The American Podiatric Medical Association came to RCG last year requesting a rebranding of their Jordan’s Story which was geared for educating children about diabetes.
        
RCG took on the rebranding challenge with great excitement!  We didn’t just change the tone of the pieces, we reenergized the entire product, paying close attention to every detail of each piece.  Dark colors were transformed to bright, vibrant colors. Each page of the workbook and CD became eye-catching pages that appealed to the senses of children. Activity pages became fun to read and complete!  The CD transformed into an engaging, up-to-date piece that correlated to today’s modern style of educating children.

The use of purple and green colors throughout the product offered a visual contrast that warranted more investigation by its readers.  Animated characters “leaped” from the pages; the use of new colors partnered with characters’ lively features appealed to a younger audience and breathed life into a stagnant product. The Jordan’s Story CD, Workbook and Web page continue to educate children today while entertaining them at the same time.