the rcg advantageRetain, Communicate with, and Grow your organization's membership. The RCG Advantage gives Associations and Nonprofits the means to strengthen their impact through strategic visual communications. With the understanding that all communication is a two-way exchange of ideas that can encourage, inform and inspire, we guide our clients to success with each project.
Our words are an important part of communication, but they are only one small piece. Before reading a word on your latest newsletter or your website, members will begin to receive your message through the visual appearance of the communication piece. They will form an opinion about you and your message before their eyes focus on the first paragraph. Exclusive Marketing Planning PackageFor the first time, we are going to offer a special package for organizations who want to adapt for survival and success. A one-day, on site hands-on marketing planning session, followed by 4 weeks of remote support that will provide your team with a plan on how to fill the empty seats at your next conference. Read More > Conference Marketing AuditIn 2009 nearly 70% of associations saw a decrease in attendance for their annual conference. For many of these organizations they faced attrition penalties and other consequences for having such a drop in attendance. Yes, budget cuts were partly to blame for the poor attendance, but ineffective marketing strategies and materials were also to blame. When budgets are cut and wallets clinched tighter, it is vital to have strategic marketing efforts.
Read More > Brand AuditOur Brand Audit offer will give association and nonprofit executives the tools for transforming a poorly performing brand into one with a powerful impact. We are offering our 25 years of marketing experience to help you nurture your brand into one that connects with members and inspires them into the action you want. Read More > Persona DevelopmentA persona is a realistic character description representing one segment of an association’s targeted audience. Of course, it’s rare that an organization has just one type of potential attendee, so typically a couple of personas are needed. Each one is a model serving as a representative for an entire group of real people. Video and Motion GraphicsFrom the big screen to the small screen and now to the smart screen, video and motion graphics have become what the people like. Consumers are overwhelmed with information. After a while it becomes too noisy and they can’t receive the information. But, motion graphics can change that because video appeals to more senses than just written text. Read More > Conference Marketing:We develop inspirational and innovative visual communications pieces for comprehensive successful conference marketing. Read More > Marketing Campaigns:Achieve your goals with our holistic approach to your brand and visual communications strategy. Read More > Member Education and Marketing Collateral:Strategic visual communications builds trust between your organization and it's members. Read More > Social Networking Audit:We provide education and recommendations for more powerful communication opportunities. Read More > |
