An Enduring Vision - Special Event for a Non-Profit

The National AIDS Fund in conjunction with the Elton John AIDS Foundation selected RCG to design all print materials to promote the 3rd Annual An Enduring Vision, an intimate dinner and concert hosted by Sir Elton John. This exclusive event was the largest fundraiser of the year for the National AIDS Fund, which has raised and allocated over $118 million to support nearly 400 U.S. grassroots organizations in the fight against HIV/AIDS.

Designing Special Event print collateral for a high-profile event of this magnitude required not only exceptional design skill, but also the ability to accurately reflect the tone of the evening. An additional challenge was working in a timely manner with two organizations headquartered on opposite sides of the United States.

RCG responded with an elegant design that employs a rich burgundy and gold color scheme to match the event’s décor. In keeping with the ambiance of the evening, materials were refined, stylish, and graceful. All print collateral, including Save the Date announcements, Invitations, Programs, Menu cards, Silent Auction cards, and Red Carpet signage, incorporated musical notation from Elton John’s popular song Friends.