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"white space" newsletter

In the White Space, lofty ideas create innovative actions that lead to distinct success. It is where the science of marketing and visual communication translates into membership growth, improved retention and increased member participation. The best and latest tips and resources related to retaining, communicating with and growing your organization’s membership are all right here. Browse it, skim it, devour it, then sign up to have it delivered via email to your inbox.

 

For easier reading, download (PDF File for Download) and print the Volume 2 of The Best of White Space, which includes issues from May 2009 to July 2009, a portable collection of our four most recent White Space newsletters. Volume 1, which includes issues from November 2008 to April 2009, is available for download here.

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January 2010

Get it right this year.

Focus on 4 crucial areas to increase attendance.
The four things you must do this year, why you must do them, and what results to expect from them. You’re not going to find better tools for strengthening your marketing efforts than what we’ve covered in this newsletter.  And, you’re not going to find one place with details on each tool other than this newsletter. Oh, and you’re not going to find more qualified people to give you the right information than us.

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December 2009

What happened in ’09, stays in ’09

We are going to reveal what happened in 2009 and identify some conference marketing failures that can be corrected to make 2010 a successful year for conference attendance. Attendance was down, sponsorships and exhibitor attendance dropped, some organizations faced attrition penalties, and a few had to cancel their largest, annual meeting.

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November 2009

Crowdsourcing & Conferencing

Harness the power of a crowd to reach your attendance goals.

We know it has happened to you. You can deny it if you want, but we know the truth. We know you pour hours of work and thousands of dollars into your annual conference, and you are let down when you don’t meet attendance goals. So you look for the silver lining - the post-event surveys!  Reading comments from attendees on why they LOVED the event will definitely cheer you up, and make all your hard work seem worthwhile. But, then it happens.

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October 2009

Not meeting your conference attendance goals?

Adapt or fail. A plan for survival.
Under attended. Under funded. Under staffed.
Does that describe your last conference?

It’s time to adapt, or your conference will be 6 feet under.....along with your job.
History has taught us that the inability to adapt to change, will result in extinction. “Survival of the fittest” is not just a theory for the animal kingdom, it also applies to businesses, organizations and even annual conferences.

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September 2009

Positioning Your Annual Conference for Greater Attendance

Beating out the competition.
You are correct in saying that the recession has affected your conference attendance numbers, but solely chalking it up to small budgets is a shortsighted conclusion. Other factors have created a tougher, more competitive environment. Consolidation has happened in many industries, plus other organizations and for-profit shows are looking to survive by expanding their audiences to include your niche markets.

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