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"white space" newsletter

In the White Space, lofty ideas create innovative actions that lead to distinct success. It is where the science of marketing and visual communication translates into membership growth, improved retention and increased member participation. The best and latest tips and resources related to retaining, communicating with and growing your organization’s membership are all right here. Browse it, skim it, devour it, then sign up to have it delivered via email to your inbox.

 

For easier reading, download (PDF File for Download) and print the Volume 2 of The Best of White Space, which includes issues from May 2009 to July 2009, a portable collection of our four most recent White Space newsletters. Volume 1, which includes issues from November 2008 to April 2009, is available for download here.

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August 2009

Measuring ROI on Conference Marketing Via Web 2.0

Revealing the mystery of measuring social media effectiveness. Before you can identify if a social media marketing campaign is successful for conference marketing, the parameters and definition of success must be identified. To get started, let’s identify ways that social media can potentially be measured for identifying impact on conference marketing.

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July 2009

Late Registration – It’s not just a trend, it’s a fact.

Many of you have told us that late conference registration has become a problem when planning your annual conference, and that you’ll be happy when this trend is over. Well, we’ve got some bad news for you. Unlike fanny packs and mullets, late conference registration is here to stay.

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June 2009

Integrating Direct Mail and Online Marketing

As social networking has become more popular, the science of social media marketing has evolved. In fact, if you Google “social media marketing”, you will be overwhelmed with tips, how-to videos, case studies and sales pitches. But, like many professionals you may wonder, with all of that information, how do you decide what is valuable and will really work?

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May 2009

Conference Marketing to Younger Members

Most associations would love to get these young professionals more involved in their organization. A key to getting them involved and transforming them into life-long members starts with getting them to the annual conference. But, conference marketing strategies that have been effective on previous generations won’t work on this bunch.

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April 2009

Banking on Publications

Many associations and nonprofits across the country are either struggling or fearful these days.  Worried about membership retention, sponsorship, donations and annual meeting attendance – organizations like yours are feeling a bit uncertain about revenue over the next six-eighteen months.

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