In the White Space, lofty ideas create innovative actions that lead to distinct success. It is where the science of marketing and visual communication translates into membership growth, improved retention and increased member participation. The best and latest tips and resources related to retaining, communicating with and growing your organization’s membership are all right here. Browse it, skim it, devour it, then sign up to have it delivered via email to your inbox.
For easier reading, download (
) and print the Volume 2 of The Best of White Space, which includes issues from May 2009 to July 2009, a portable collection of our four most recent White Space newsletters. Volume 1, which includes issues from November 2008 to April 2009, is available for download here.
| April 2009For associations of various sizes and missions, conference attendance has been down and many association executives are feverishly looking for new ways to increase attendance. We believe the key to this may lie in conference marketing that effectively emphasizes conference value, instead of, let’s say, conference venue. Read More |
| March 2009A key ingredient for success during the recession will be for associations to be more strategic about membership retention. This will not be a year when associations can rely solely on traditional methods for maintaining or improving membership retention, instead leaders must think outside the box and use innovative ways of reaching their members Read More |
| February 2009The world is buzzing about the benefits of social media and technology, and the hottest topic these days is a micro-blogging network called Twitter. Becoming familiar with Twitter and how it can improve communication and enhance relationships with members must become a top priority for all associations. Read More |
| January 2009In a world more interconnected than ever before, endless communication opportunities
are still evident. Keeping your members connected with
your organization whether they’re in the same city or across the globe
is easier than ever, and can be a great advantage. Read More |
| November 2008As we all begin to reevaluate our responsibilities, budget our expenses and question our investments, you ask—how could this impact our organization’s next conference? How will the current economic situation affect the turnout of attendees? With all things considered, your organization’s next conference must achieve an energy that will still capture that hesitant crowd, and give value to your event that is worthy. Read More |
