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"white space" newsletter

In the White Space, lofty ideas create innovative actions that lead to distinct success. It is where the science of marketing and visual communication translates into membership growth, improved retention and increased member participation. The best and latest tips and resources related to retaining, communicating with and growing your organization’s membership are all right here. Browse it, skim it, devour it, then sign up to have it delivered via email to your inbox.

 

For easier reading, download (PDF File for Download) and print the Volume 2 of The Best of White Space, which includes issues from May 2009 to July 2009, a portable collection of our four most recent White Space newsletters. Volume 1, which includes issues from November 2008 to April 2009, is available for download here.

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January 2007

Technology and Effective Communications

I received the most confusing letter in the mail a week ago.  It read as follows:  Dear Resident Stop Sale of Lifetime Stop on 23rd and Jefferson Stop at MacGruders Stop Tomorrow Stop.

 

I had no idea what to make of this letter, but there was one thing that was blatantly obvious:  there was a whole lot of stopping involved.  In the end, my confusion got the best of me and I showed the letter to a friend to see if he could understand it.  After a week of researching, he found that the letter wasn’t a letter at all.  It was a telegram telling me about a sale at a local store called MacGruders that took place a week ago.

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