Marketing Firm Specializing in Newsletters

A well-written newsletter provides information to a special interest group. A well-designed newsletter adds an aesthetic appeal with visual breaks and graphics to facilitate transfer of knowledge. Together, content and design work to establish a relationship with readers by consistently delivering appropriate information through professional layouts and engaging graphics.

Exchange, a quarterly newsletter of the National Association of County and City Health Officials (NACCHO) promotes effective local public health practices. Each volume focuses on a particular topic in public health and serves as a reference for its readers. Recognizing the importance of newsletter layout and design, NACCHO contracted RCG to develop and implement a professional, versatile and visually pleasing look for Exchange.

Using only two colors, RCG developed a reader-friendly publication. Simple graphics and intriguing photos captured the reader’s interest while highlighting articles and facts. The layout of the newsletter was carried through each publication, however, the selected color varied to distinguish the issues and their unique topics. In 2003 RCG was recognized for their work on Exchange and received the Communicator Award of Distinction. RCG continues to work on design and production of NACCHO’s Exchange.