podcast and webinar

Gather your team around the computer, just like in the golden radio days when families would gather round to listen to their favorite radio talk shows, and follow along as we discuss the science of marketing and visual communication. Each RCG podcast and webinar focuses on membership growth, improved retention and increased member participation with tips, resources, creative ideas, and more than can equip your team to achieve membership and conference attendance goals.

 
Whether you listen to them at work, the gym or on your drive home; you can subscribe to our monthly podcasts through iTunes.

Podcast December 16, 2009

Stop Selling Like It’s 1995
Is your online store more like an old-fashioned emporium than Amazon.com? Then join along as I review some innovative techniques to enhance the shopping experience while using web analytics to track your sales performance. If your association has an online store, you probably realize that the more effort you put into selling your publications there, the more likely your potential customers are to discover their value. Simply using a small picture of a publication cover does two things for you:

LISTEN TO FIND OUT.

Podcast December 10, 2009

Positioning Your Annual Conference
This is not the time to practice The Three Musketeers style of conference marketing that promotes the category of professional conferences instead of your conference. We are not all for one, or one for all. Your association has a distinct identity. Your annual conference is a unique experience. Tell that story, instead of the story about how DC is a lovely city.This podcast will cover tips on how to position and market your annual conference. Listen to Gary as he equips association executives with information and tools that can help boost their conference attendance. LISTEN NOW.

Podcast October 13, 2009

Adapt or fail. A plan for survival.

It’s time to adapt, or your conference will be 6 feet under.....along with your job. History has taught us that the inability to adapt to change, will result in extinction. “Survival of the fittest” is not just a theory for the animal kingdom, it also applies to businesses, organizations and even annual conferences. For the first time, we are offering a special Marketing Planning Package that is designed to equip organizations fill empty seats at their next conference. Listen in as Gary explains the workday sessions and remote guidance provided in this package, in addition to what types of organizations can benefit from this offer. LISTEN NOW.

Podcast September 28, 2009

Conference Marketing to Younger Members–A Field Guide to the Millennials.
How do you market a conference to a generation that has been bombarded with advertising their whole life and grown immune to hyped sales pitches? Millennials are a difficult group to reach with traditional marketing techniques. Follow along with Gary as he walks through some effective tips for personalizing and segmenting your conference marketing campaign to get better results. LISTEN NOW.

Podcast July 23, 2009

Four Innovative Ways to Increase Retention During a Recession

Listen in as Gary focuses on four innovative ways that an association can be more strategic about membership retention.  There are opportunities to be had and successes to be achieved in this uncertain economic environment. Step outside your comfort zone to master new approaches of reaching your goals. LISTEN NOW.

Podcast July 10, 2009

 The Conference Brand Mark:
What Works and What Doesn't

Listen in as Gary shares his expert opinion on how to make your conference brand mark a successful tool in portraying the overall value of your event. By review five key elements of creating a conference brand mark, Gary touches on some key dos and don’ts, while also posing some great questions that can help guide your team through this process. LISTEN NOW.