Fully aware of the strength that first impressions can have on a topic, the National Academy of Public Administration (NAPA), an independent, non-profit organization, knew they would need a company with the propensity to project the central ideas of their reports through the graphic designs of their report covers. This is why they sought assistance from RCG.
Over the last six years RCG has built a firm relationship with NAPA by designing a wide variety of report covers, all with the same stroke of impeccable excellence. RCG is able to delve into the essential meaning of a report and then transform that meaning into a visually aesthetic design.
Offshoring: An Elusive Phenomenon is a report cover for NAPA that deals with the evolution of business operations moving to off-shore locations and the implications in America’s workforce and economy. Rottman Creative Group codifies this topic by connecting a map with images of a computer motherboard. This intelligent design tells us that we will be dealing with technology and off-shore business before we have even turned the first page.
