Have you read anything lately about marketing or branding that made you feel incensed, bemused, elated, inquisitive, or just truly inspired?
What’s the fun of reading about marketing if you’re not going to feel provoked, challenged, and moved to act? That’s our motto, and that’s why we produce the White Space newsletter. We write about the stuff you’re dealing with every day, things like growing your membership, improving your retention rate, and increasing your conference attendance and member participation.
White Space a little bit lofty, a little bit rock-n-roll, and a little bit soapboxy. But mostly, it’s the truth as we see it. You might hate it. That’s all the more reason to read.
Sign up now to have it delivered monthly to your email inbox.
| April 2012Have you read The Hunger Games yet? If you want to know how to market your conference, you should.
Yes, we’re serious.
So . . . what do a mega bestselling youth culture book set in a futuristic dystopia and your lovely conference have to do with each other? We’ll tell you. But first, play along with us as we lead you through a quick futuristic visualization exercise.
The year is 2017. It’s the first day of your association’s annual conference. Read More |
| February 2012Isn’t it lovely that we live in a society where no one judges anything by appearance? Where things like book covers and brand name labels don’t even matter anymore? Isn’t it fantastic that we’ve evolved beyond how things look?
Read More |
| December 2010East to West, Big and Small - we’ve been watching what’s going on and it’s time to report the facts. Over the past year we’ve been analyzing conferences and annual meetings
across the country. Organizations are still struggling to meet
attendance goals. We’ve identified four major trends that attribute to
low attendance.
Read More |
| November 2010A recent study found that about 80% of consumers rely on multiple marketing channels when making a purchasing decision. Yet, many associations have come to rely solely on a single-channel approach. Just like a monotone speaker loses the attention of his audience, mono-channel marketing prevents your members from connecting with your message.The more you diversify your communication channel with your consumer, the better the impact. Read More |
| October 2010It’s a constant battle for organizations to ensure they align strategy, identity, and capacity with vision, mission and values. More tension is added to that conflict as an organization grows during the good days, or shrinks during challenging times. Read More |
