In the White Space, lofty ideas create innovative actions that lead to distinct success. It is where the science of marketing and visual communication translates into membership growth, improved retention and increased member participation. The best and latest tips and resources related to retaining, communicating with and growing your organization’s membership are all right here. Browse it, skim it, devour it, then sign up to have it delivered via email to your inbox.
For easier reading, download (
) and print the Volume 2 of The Best of White Space, which includes issues from May 2009 to July 2009, a portable collection of our four most recent White Space newsletters. Volume 1, which includes issues from November 2008 to April 2009, is available for download here.
| December 2010East to West, Big and Small - we’ve been watching what’s going on and it’s time to report the facts. Over the past year we’ve been analyzing conferences and annual meetings
across the country. Organizations are still struggling to meet
attendance goals. We’ve identified four major trends that attribute to
low attendance.
Read More |
| November 2010A recent study found that about 80% of consumers rely on multiple marketing channels when making a purchasing decision. Yet, many associations have come to rely solely on a single-channel approach. Just like a monotone speaker loses the attention of his audience, mono-channel marketing prevents your members from connecting with your message.The more you diversify your communication channel with your consumer, the better the impact. Read More |
| October 2010It’s a constant battle for organizations to ensure they align strategy, identity, and capacity with vision, mission and values. More tension is added to that conflict as an organization grows during the good days, or shrinks during challenging times. Read More |
| September 2010A set of marketing principles....like the ones we’ve laid out for you in the newsletter!
These guiding principles can keep you focused on fulfilling an organization’s mission and goals, while remaining relevant. These essential truths will keep your organization on target for fulfilling your mission and goals – while navigating trends, social media, economic changes and cultural shifts.
Read More |
| July 2010What can we learn about marketing from the most talked about product of the year. Recently we presented at ASAE's 2010 Marketing & Membership Conference and heard several attendees comment that their conference is the same year after year. The speakers are different, the sessions are different – but essentially it’s the same conference. That inspired us to look else where to see what other products or services being promoted fit this description and has produced incredible results.
Read More |
